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Media Planning and Buying — ProShotx Marketing
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The right message, on the right screen, at the right price.

Strategic media planning and negotiated media buying across digital, OOH, TV, radio and print — so every dirham of your budget lands in front of the people who matter.

80+Campaigns planned
12+Media channels covered
4.9★Client rating
Media planning team reviewing campaign analytics on screens
%
Budget-firstevery dirham accounted for
What's Included

A media plan built on data, not guesswork.

From audience research to the final placement — planning and buying handled as one connected process.

Audience & Market Research

Who you're reaching, where they spend attention, and what moves them — before a single dirham is spent.

Media Strategy & Planning

Channel mix, flighting and timing mapped against campaign goals, seasonality and budget.

Media Buying & Negotiation

Rates, placements and packages negotiated directly with publishers, networks and platforms.

Budget Allocation

Spend distributed across channels for maximum reach and frequency within the agreed budget.

Live Campaign Monitoring

Placements tracked in real time so pacing, delivery and spend stay on target throughout.

Performance Reporting & ROI

Reach, frequency, cost-per-result and ROI broken down in a report you can act on.

Our Process

How we plan and buy your media.

A clear, repeatable process — not a black box of media codes and rate cards.

01

Research

We study your audience, category and competitors to see where attention really is.

02

Plan

Channel mix, budget split and flighting mapped against your campaign objectives.

03

Buy & Launch

Rates negotiated, placements booked and creative goes live across chosen channels.

04

Optimize & Report

Spend and delivery tracked mid-flight, with a full performance report at the end.

Channels We Plan & Buy

Wherever your audience is looking.

One media plan, coordinated across every channel that makes sense for the campaign.

Digital & Programmatic
Social Media Ads
OOH & Outdoor
TV & Radio
Print & Publications
Cinema Advertising
In-Store & Retail Media
From Past Campaigns

Media plans we've put live.

A snapshot of the placements, buys and channels we've managed for clients.

Outdoor billboard media buy OOH Billboard
Digital programmatic advertising dashboard Digital & Programmatic
Radio studio media placement Radio Spot
Print magazine advertisement placement Print Placement
Campaign Flow

What a media buy looks like.

A typical campaign flow — scaled up or down to fit your budget and timeline.

Week 1 Research & Briefing Audience data, competitor spend and category benchmarks gathered to shape the plan.
Week 2 Plan Presented Channel mix, flighting and budget split shared for sign-off before any spend commits.
Week 3 Buying & Negotiation Rates locked in with publishers and platforms, placements booked and confirmed.
Live Campaign Goes Live Creative deployed across channels, with delivery and pacing tracked from day one.
Ongoing Optimize & Report Underperforming placements adjusted mid-flight; full ROI report delivered at close.
Media buying team analysing campaign performance data
Why ProShotx

Not just media spend. Media that earns its keep.

We plan and buy like it's our own budget — every placement has to justify its spend.

Data-led planningChannel decisions backed by audience and market data, not habit.
Negotiated ratesDirect relationships with networks and publishers get you more for your budget.
Full transparencyYou see exactly where every dirham is placed, at what rate, and why.
Mid-flight optimizationUnderperforming placements get reallocated, not left to run out the budget.

Prefer to just talk it through?

Message us on WhatsApp or give us a call — we'll walk you through how media planning and buying works for your budget.

FAQ

Questions about media planning & buying.

Everything you might want to know before putting a budget behind a campaign.

What's the difference between media planning and media buying?

Planning decides the strategy — which channels, when, and how much budget goes where. Buying is negotiating and booking the actual placements at the best rates.

Which media channels do you work with?

Digital and programmatic, social media ads, OOH and outdoor, TV and radio, print, cinema, and in-store or retail media, depending on where your audience actually is.

What's the minimum media budget you work with?

We plan around whatever budget you bring, from small local campaigns to multi-channel national launches. Book a consultation and we'll advise what's realistic for your goals.

Do you get better rates than we could on our own?

In most cases yes. Our standing relationships with networks and publishers usually secure better rates and placements than booking direct as a first-time buyer.

How do you decide which channels to use?

We start with audience and market research, then match your goals, budget and timeline against the channels most likely to reach that audience efficiently.

Will I see where the budget is actually going?

Yes. Every placement, rate and channel is documented in the plan, and reporting shows exactly how the budget was spent and what it delivered.

Can you adjust the plan mid-campaign?

Yes. We monitor delivery throughout and reallocate spend away from underperforming placements toward what's working, within the agreed budget.

Do you handle the creative for the ads too?

Media planning and buying can be paired with our Content Creation service if you need creative built specifically for the channels in your plan.

How is performance measured?

Reach, frequency, cost-per-result and overall ROI, tracked against the goals set at the planning stage and shared in a clear closing report.

How long does a typical campaign take to launch?

Most campaigns take 2–3 weeks from research to launch, though this varies with the channels involved and how far ahead placements need to be booked.

Do you manage campaigns across multiple markets?

Yes, we plan and buy across the UAE and can coordinate wider GCC placements where a campaign calls for regional reach.

How much does media planning and buying cost?

Our fee depends on campaign scale and channels involved, separate from the media spend itself. Book a free consultation and we'll build a proposal around your budget.

Get Started

Let's plan your next campaign.

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Direct contact

+971 50 912 6939Mon–Sat, 9am–7pm
proshotmarketinguae@gmail.comReplies within 1 business day
Dubai, UAECampaigns across the UAE

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